1. Scale CX with Self-Service: Use Self-Service portal to reduce repetitive service queries
2. Boost Agent Productivity: Keep all channels and data under one place. Help agents save 60+ secs per resolution
3. Accelerate Agent ramp up: Use agent scripting to accelerate time to ramp up, standardize training
4. Sell more/ Save the sale: Commerce tools & intelligent campaigns to engage high intent visitors and convert more